A post opens with the point in the first two sentences. Paragraphs stay short, so they read well on a phone.
A section heading
Sections break the post into the questions an owner would ask. Body text is 18px, and nothing on the page is smaller than 16px.
A pull quote can lift one line from the post.
Lists work too:
- One idea per line
- Plain words, no jargon
- Mike’s own claims only, and no client names without written permission
Every post ends the same way: one “Work with Mike” link to his section of the company site. The heading above it can match the post. No prices or offer details here.
A lead image is optional. Leave it out and the post starts with the words.