Insights

Sample post: how a post will look

This is the post template. Mike writes the real posts in Google Docs, and each one becomes a page like this, with a preview link for his OK.

Mike Boush · Nov 11, 2026 · 1 min readSample

A post opens with the point in the first two sentences. Paragraphs stay short, so they read well on a phone.

A section heading

Sections break the post into the questions an owner would ask. Body text is 18px, and nothing on the page is smaller than 16px.

A pull quote can lift one line from the post.

Lists work too:

  • One idea per line
  • Plain words, no jargon
  • Mike’s own claims only, and no client names without written permission

Every post ends the same way: one “Work with Mike” link to his section of the company site. The heading above it can match the post. No prices or offer details here.

A lead image is optional. Leave it out and the post starts with the words.